Lida M. Fitts, Acting Regional Director, Sub-Saharan Africa Region
Ms. Lida M. Fitts serves as the Acting Regional Director for Sub-Saharan Africa for the U.S Trade and Development Agency, where she is responsible for developing the agency's strategies and assistance activities throughout the region. In addition to her regional responsibilities, she also serves as the Telecommunications Sector Team leader for the Agency.
Ms. Fitts has over 16 years of experience, including 8 in Africa, creating and managing international trade development programs. She has travelled and worked in over 60 countries and has managed international trade capacity building projects in Asia, Africa and the Middle East.
Ms. Fitts began her career at USTDA in January 2008, and has served as the Country Manager for Sub-Saharan Africa and for East Asia. Prior to joining USTDA, she led export promotion programs in Africa and the Middle East for International Executive Service Corps (IESC). As IESC Program Manager for Morocco, she developed export strategies for Moroccan companies that resulted in over $74 million in increased exports. Previously, as Program Manager at The Crafts Center, she advised exporters in 81 countries on how to access new markets. Ms. Fitts also worked as a Business Development Volunteer for the U.S. Peace Corps in Cotonou, Benin, where she consulted with small and medium businesses on developing new markets. Prior to her international development work, Ms. Fitts was an Account Executive at LobsenzStevens, a New York public relations firm, where she created market entry strategies for International and domestic technology firms.
Ms. Fitts holds a B.A. degree from Davidson College, speaks French and has written numerous articles on international trade.